Fiscal year 2015 total revenue SKECHERS (Skechers) US company previously announced a 3.15 billion US dollars (about 20.66 billion yuan), an increase of 32%. According to retail market research firm NPD Group data, the first three months of 2016, SKECHERS athletic footwear market share in the US is 5%, more than the 4.6% Adidas, Nike has become second only to the United States the second largest sports shoes the company. In the US market, running shoes, sports shoes, retail sales have been one of the largest segments category. Market research firm SportsOneSource said SKECHERS enhance market share for the first time by the fashion casual shoes, rather than professional running shoes, sports shoes to drive sales. A new report from Morgan Stanley also said that part of the recent success of SKECHERS is because compared to basketball shoes, consumers are increasingly inclined to buy comfortable shoes tide. It is understood that most of the growth is determined by the SKECHERS’s walking shoes contribution from the price of the old brand sports shoes are more moderate in comparison. But analysts cautioned that Cage is also at risk. For example, the US sporting goods retailer Sports Authority is about to shut down all of its 460 stores, which caused a certain influence on Cage as the brand Sports Authority stores are sold. Meanwhile, in the field of sports shoes from Under Armour, Nike, Adidas and competitive pressures these well-known brands are also high.